In the thriving global business arena, Bitney consistently upholds a spirit of innovation and breakthrough, continuously driving the industry’s future. As the core of the group, Bitney and its spin-off brand, Beauterfly, are leading a new era in the beauty industry and reshaping the landscape through deep collaboration and a unique business model.

Founded in 2018 by Dato’ Sri Dr. Ricky Beh, Bitney (BFC) leverages its innovative “painless consumption model” to successfully expand into over 10 countries, including Vietnam, China, and Thailand, within just a few years. It has attracted over 500,000 active entrepreneurs and quickly established itself as an industry leader. BFC’s business spans health, medical technology, fintech, commerce, and agriculture, fostering sustainable growth and collaboration across multiple sectors. Driven by strong innovation, Bitney won the “Best Digital Asset Ecosystem Award” in 2019 and has generated an average annual revenue of US$700 million, firmly maintaining its position at the top of the industry.

Under Bitney’s strategic leadership, Beauterfly emerged as an independent subsidiary. Focused on meeting the global market’s needs for a new beauty industry, Beauterfly has rapidly risen to become a new benchmark in the industry through its innovative products, services, and business models. Beauterfly seamlessly integrates technology, fashion, and personalized service, providing new business opportunities for consumers and entrepreneurs worldwide and creating a new blue ocean in the beauty industry.